Archive for April 18th, 2014

GoodFriday

There is a great trend these days, “Discovery Commerce” – something akin to the fruit of the month club of yesteryear. Companies are popping up that provide subscription services that send you a regular box of items you may expect, like your monthly supply of soaps, to a true “discovery” box, a collection of items that fit a theme of your choice. Today I present a few of these programs I have found that intrigue me.

FF: Birchbox

SS1First up, one of these subscription services that is getting a lot of buzz, Birchbox, who offer services for men and women featuring a curated sampling of grooming products and other “lifestyle accessories.”

About Birchbox: “Birchbox is the leading discovery commerce platform. We are redefining the retail process by offering consumers a unique and personalized way to discover, learn about, and shop the best beauty, grooming, and lifestyle products on the market. Headquartered in New York City, Birchbox launched in September 2010 and extended into men’s products in April 2012 with Birchbox Man.”

What’s it all about?: “Each month, you’ll receive a selection of samples that we’ve tried (and retried) ourselves. We source our samples from both well-known brands and emerging gems. The women’s subscription includes everything from skincare to makeup, as well as fun non-beauty extras. The men’s subscription delivers top-tier grooming products in addition to lifestyle accessories ranging from hip socks to tech accessories.”

Learn more about Birchbox here.

FF: Quarterly’s “Curated Packages from People You Care About”

ss2The folks at Quarterly market their subscription service like a magazine. You pick from dozens of “curators” whose taste and background fit your interests. Curators run the gamut from sports figures and travel adventurers, to fashion icons and literary types – something for everyone.

About Quarterly’s curated packages: “Quarterly is a new way to connect with the people you follow and find interesting. We spend so much of our lives connecting with people online that we forget the value of tangible interactions that happen in the real world. Quarterly wants to bridge that gap by allowing anyone to subscribe to influential curators and receive physical items in the mail from them. It’s like a magazine, but instead of receiving words on a page, our subscribers receive actual items that tell a compelling story crafted by the curator.”

Learn more about Quarterly’s “Curated Packages from People You Care About” here.

FF: Carnivore Club

SS3There is even a service for the meat lover in your life – Carnivore Club – offering much more than your father’s Omaha Steaks.

About Carnivore Club: “Carnivore Club is the exclusive meat of the month club for discerning individuals! Every month members of the Carnivore Club will receive 4 to 6 different selections of unique charcuterie, exotic terrines and artisan crafted jerky’s from around the world. Carnivore Club specializes in finding you products that cannot be found at your local grocery store or butcher shop. Our partners are all small artisan producers because we believe in the quality and care each partner takes to create their products.”

Learn more about Carnivore Club’s subscription service here.

FF: Julibox

ss4The folks at Julibox cater to the party people in your life.

About Julibox: “Julibox is your passport to cocktail discovery. Each month, you will discover two great cocktails, curated by our world class mixologists and designed especially for easy home preparation. You’ll get enough ingredients to make two of each cocktail; four cocktails in sum. And you get all of the spirits and mixers you’ll need to make ’em.”

Learn more about Julibox, “your passport to cocktail discovery”, here.

FF: Dollar Shave Club

SS6I personally love Dollar Shave Club whose tagline “Shave time, Shave money” has lured men to subscribe to their razor delivery service in droves. A visit to Dollar Shave Club’s website is worth it for the promotional videos alone.

About Dollar Shave Club: “Dollar Shave Club couldn’t be simpler. Select one of our great razors, pay one low monthly fee, and we send ’em right to your door. No more over-paying for fancy brand name shave tech. No more forgetting to buy your blades.”

Learn more about Dollar Shave Club here.

FF: Taster’s Club – Whiskey subscription service

ss5Last but not least, you have to love Taster’s Club’s whiskey subscription service. Taster’s Club promises to “send you whiskey every month and teach you all about it.” You can choose a bourbon or scotch subscription. Bourbon please!

About Taster’s Club – Whiskey subscription service: “Great Whiskey Delivered Each Month. We’ve worked hard to curate a list of ‘must have’ whiskeys, focusing on fabulous Scotches and Bourbons. Each month, you can expect a new 750ml bottle of fantastic whiskey at your door that you won’t forget. Cancel at any time. No bogus cancellation fees.”

Learn more about Taster’s Club – Whiskey subscription service here.