VARVI have noticed a trend in books recently. It seems to me that the aging baby boomers are waxing nostalgic for the glory days of rock & roll. With the music industry in a very weird place these days (creatively and distribution-wise) it is easy to look back on an era gone by and see them for the good old days. There have been a slew of books from rock writers, photographers, biographers and artists themselves telling the stories of the Rock era for posterity and new generations.

In the book John Varvatos – Rock in Fashion by top fashion designer John Varvatos and leading rock writer Holly George-Warren, we see a different history of the rock era – one focused on style and fashion. Leading fashion designer John Varvatos, who is a favorite of many music artists old and new, has curated a collection of great photos and combined them with his unique observations to provide an interesting history of fashion in Rock music over the years.

About John Varvatos – Rock in Fashion by John Varvatos and Holly George-Warren: “In John Varvatos, the legendary designer reveals his perspective on how rock & roll music and style have influenced his own designs and fashion worldwide. Varvatos’s personally curated collection of more than 250 images are some of the most provocative ever shot by top rock photographers from the late 1960s to today, from the Rolling Stones to the Kings of Leon. The featured photographers are among the world’s finest, including Mick Rock, Bob Gruen, Elliott Landy, Danny Clinch, Lynn Goldsmith, and more. Also included are select images from Varvatos’s own advertising campaigns, featuring artists such as Slash, Iggy Pop, Scott Weiland, and Miles Kane. Varvatos’s captions and incisive commentary on the artist and his or her look accompany each image. Every chapter also contains numerous quotes from the musicians themselves, including Mick Jagger, Keith Richards, Iggy Pop, Jack White, Pete Townshend, Robert Plant, Steven Tyler, and Patti Smith. An extraordinary anthology of some of the finest images in rock & roll and the most influential rock looks in fashion and popular culture, this volume will delight music lovers, and fans of music photography, fashion, and fashion history.”

I always like when creative people provide insight into their process and what inspires them. In addition to a review of fashion in the rock world, in Rock in Fashion we get to see what drives Mr. Varvatos and made him the top talent he is today.

John Varvatos – Rock in Fashion by John Varvatos and Holly George-Warren is available from Amazon and other fine book retailers.