The Discover the Forest campaign is designed to get young kids excited about getting outside to enjoy the natural wonders of the world around them. It sounds strange that we need to have such a campaign, but we do, as kids are increasingly spending time indoors, online and not out discovering things.

About Discover the Forest:

“This PSA campaign aims to inspire tweens (aged 8-12) and their parents to re-connect with nature, experiencing it first-hand. The campaign brings to life the joy and excitement kids have when they discover the wonders of nature, helping create interest in their environment and a lifelong relationship with it. Nature gives teens the ability to explore, use their imagination, discover new animals and plants, and engage in adventurous play. Being in nature frees them from their crazy, scheduled days and offers the ability to get lost in something totally unmanaged, unexpected and utterly surprising. Nature instills a peace and calmness they can’t experience in their daily lives, and the more they discover the natural world around them, the more they will feel connected to the world and better understand their relationship to it.”

You can help by getting involved with public lands near you.

Learn more about Discover the Forest here.